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European Retail Market Report 2025
Discover where retail is thriving - and where it's heading next
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Our latest annual report offers a deep dive into Europe’s most attractive cities for retail, spotlighting the concepts and brands set to shape the future of the sector. Whether you're expanding across borders or refining your portfolio, Savills research and insights deliver the intelligence you need to make informed, strategic property decisions.

From emerging trends and consumer shifts to market forecasts and regional dynamics, our expert insights help you stay ahead in a fast-evolving landscape.

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European Retail Market 2024
 
European retail sales are returned to levels seen before the pandemic as economic headwinds eased.
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OPEN – Why Resort Retail is Heating Up
As affluent consumers have set their out-of-office replies and swapped city streets for scenic shores, retailers have increasingly been heading to the same destinations.
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Our Retail & Leisure Capabilities
We connect the dots between landlords, brands and powerful consumer insights.
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